Cookie files (so-called “cookies”) are computer data, mainly text files, that is stored in end-devices of the Website User and is intended for use with the pages of the Web Service. Typically, cookies contain the name of a website from which they come, their storage time on end-devices and a unique number.
The Website Operator places cookies in Website Users’ end-devices and has direct access to them.
Cookies are used for the following purposes:
- creating statistics that help to understand how Website Users use web pages, which may lead to improvement of the structure and its content;
- maintaining Website Users’ session (after logging in) due to which each user does not have to retype the name and password after browsing the pages;
- determining user profile in order to display advertising materials that are matched to this profile, in particular Google Network.
The Website uses mainly two basic types of cookies: session cookies and persistent cookies. Session cookies are temporary files that are stored in the end-device of the User until logging-out, leaving the website or turning off the software (web browser). Persistent cookies are stored in the end-device of the User for a specified time that is determined in cookie parameters or until the User deletes them.
Software for browsing websites (a browser) usually allows storing cookies on users’ end-devices by default. Website Users can change these settings. The web browser allows deleting cookies. It is also possible to block cookies automatically. Details of how to do so can be found in the help section or the browser documentation.
In terms of information on user preferences gathered by the Google ad network, each user can view and edit the information in the cookies with the use of the following tool: https://www.google.com/ads/preferences/